07.02. 2015

Joe Colombo má v Miláně ulici!

Novinky

Joe Colombo, founding father and Maestro of Design, is one of the most important figures on the international panorama.

Constantly projected towards the future, he was a determined and hyper-productive designer, a veritable creative "machine" defining its work with this concept: "My design experiences are always an attempt to create an evolutionary link between the current and the future reality".
What would be the most evocative symbol to portray such a link? A path; one taking us from a place to another, from a square to a church, from a road to a thought, from reality to the future?
A street.

Milan has chosen one to dedicate to Joe, between via Melchiorre and via Galileo Galilei, a witness to his fame.
In an article on Joe Colombo, Aldo Colonetti has written: "everything designed by Joe Colombo also speaks from his heart, to the sentiments, going well beyond mere functional and technical needs; his ongoing quest for an expressive shape, capable of relating to all, is perhaps Joe Colombo's greatest quality."

For B-LINE he represents a true ideal, a precise spirit for "doing design", that has fascinated us totally ever since the choice of our early products:  the Boby storage unit and the Multichair transformable seating system.
In 2014, we once again kept faith with his style: Ring and Crossed, products introduced at Milan's Salone del Mobile.

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